Americano Cocchi is a true intermediary between wine and spirits as it is a wine with a small addition of alcohol bittered by an infusion of valuable spices and herbs. "It is called Americano (American) not only due to such new features but also because the habit of drinking Vermouths mixed with bitter spirits and gin – thus creating a drink called cocktail – was spreading from the United States.” The original recipe of the Americano Cocchi played a role in the history of Asti throughout the nineteenth century and is now considered the aperitif par excellence by the citizens of Asti.